5 Facebook retargeting strategies you should be using
Retargeting people coming to your website is still one of the best tried-and-true methods for converting prospects into customers. In fact, Facebook remarketing ads convert 70% higher than normal Facebook ads. Chances are, if you are using Facebook ads, you are already using the Facebook pixel to retarget and convert your bottom-of-the-funnel prospects. You’ve probably […]
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Your brand’s digital presence is more important now than ever before
“I want to be where the people are” I think everybody can relate to The Little Mermaid these days; we all want to be where the people are. Thankfully, conversations surrounding COVID-19 are finally turning toward recovery. However, even as the world reopens, the effects of the quarantine will be lasting and businesses need to […]
The billboard is still relevant to your marketing mix and here’s why.
Inspiration can come from anywhere. It all began when Dracula showed up on our team Slack channel. Our Boss Lady posted a billboard advertising the Netflix original series in a remarkably clever way. Take a look. Neat, right? As the sun goes down, the light source on the left edge of the billboard casts a strategically constructed shadow […]
IRL: The power of face time in an email world.
In an industry where “fast” is often hailed as “good,” slowing down and taking the time to meet in person may seem like an outdated way to get shit done. Emails can be shot off with approvals, signatures and questions, and calls can handle anything requiring an extended discussion, right? Right. But in addition, there […]
How to use decision filters to prioritize your life.
In good company. TJA has the good fortune to welcome inspirational individuals into our fold. They share their hard-won knowledge so we can benefit from their expertise. During our most recent quarterly huddle, the whole company came together to review our wins and strategize for the upcoming months. Speaker and entrepreneur extraordinaire, Russ Perry of […]
2019 Year-in-Review highlights
Let our work speak for itself. 16 times on the podium: Entrepreneur 360 | 2019 Best Entrepreneurial Companies in America AZ Central Top Companies to Work For in Arizona, Small Company Phoenix Business Journal Best Places to Work in the Valley MarCom Award | Web Video/Marketing | Travel Costa Mesa MarCom Award | Web […]
5 things you have to do before shooting a brand video to make it a success.
Everything that comes before “Lights, camera, action!” Creating a brand video is the ultimate creative project. Storytelling harmonizes with videography to become a money-making, movie-quality video the client gets to splash across their website, paid media and social media platforms. However, there’s more to creating a film than storyboarding and day-of shoots; myriad decisions that […]
High stakes and tight turn arounds.
A project manager’s perspective. You never know what will come your way when you work in advertising. The most painstakingly coordinated tasks and schedules can become little more than color-coded scrap paper when the perfect opportunity pops up out of the blue. When a shot too good to pass up comes our way, it falls […]