Does your business need personas? (Spoiler: yes.)
Are personas worth the investment? Yeah, they are. And we’re not just saying that because we make them. Data-driven personas are the perfect antidote to assumption-based marketing. Investing in research will help you aim your dollars at the right people, and that will save you big bucks in the long run. If you’re just starting […]
Your email start up guide
Back to basics: How to get started with email marketing An intro on how to use email to your advantage. We have written a lot about the importance of using email to connect with your customers in “4 ways to jumpstart your email marketing” and “Our strategy to win over your customers,” but have you […]
How to improve your website’s user experience
User experience is a major component of whether your site delivers what your visitors want. How they feel when they interact with your site impacts how knowledgeable they’ll be after seeking out information, and how willing they are to convert. In this blog, we are going to cover easy things to audit and update in […]
We failed, and that’s okay.
Congratulations! You’ve made it through two-thirds of 2020. This year presented incredible challenges, and with them, valuable lessons. When the global economy came to a screeching halt in March, we put all our chips on our agility and adaptability. For more than a decade, we touted our prowess among hospitality and tourism businesses, but in […]
Reels 102: Instagram Reels and Your Business
What’s the deal with Reels? We knew this was coming. It was only a matter of time before Facebook, Instagram’s parent company, copied—sorry, I mean “innovated”—a feature to compete with their biggest threat in the game right now, TikTok. As a Social Media Manager (SMM), when I saw the announcement of Instagram’s newest feature, a […]
Reels 101: a guide from our Social Media Manager
Welcome Reels! Yes, let’s give a warm welcome to the newest Instagram feature. For those who don’t know, this new addition was designed to compete with TikTok, a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based multinational internet technology company. It’s used to create short 3-to-60 second music, lip-sync, dance, comedy and talent […]
How to boost your PR strategy with bylined articles.
Media consumption has seen a significant increase in 2020. With more people social distancing and staying home, digital news sites are experiencing spikes in readership. In May, Nielsen reported a 215% increase over last year in time spent on mobile to access current events and global news in the U.S. This increase in readership presents […]
Google analytics audit
Last year we published the blog “So you installed Google Analytics. Now what?” This audit guide will reference some of the items covered in that blog, as well as some additional tips and tricks to make sure your Google Analytics account is set up to track your business’ success. Google Analytics is set up in […]
Behind the curtain of conversions: 5 things you should be looking at.
Being able to report conversions for any paid media campaign is gold. But conversions don’t tell the whole story. Below are five additional metrics to review the overall performance of your campaign and give insight into possible changes that could help improve the success of your campaign. These metrics are useful even if you have […]
4 ways to jumpstart your email marketing
Emails are magic. They are digital marketing’s secret weapon. They are the Holy Grail, Excalibur and Merlin’s beard all rolled into one. Except emails are real and you don’t need to be King Arthur to wield their power. According to Campaign Monitor, email marketing can bring up to a 4400% return on investment if it […]