The James Agency’s Creative Wins Big with U.S. Travel Association
Ad agency’s ‘Split Decisions’ campaign for client Travel Costa Mesa wins two ESTO awards SCOTTSDALE, ARIZ. (August 22, 2019) – A marketing campaign created by hospitality and tourism advertising agency, The James Agency (TJA), was awarded two Destiny Awards at the U.S. Travel Association’s ESTO conference in Austin, Texas this week. The annual awards ceremony […]
Considerations for collaborations: How to make unique brands work together.
Marketing is a group activity. However, branding is often created and deployed in a silo. There are some external considerations of course—industry trends, competitor sets, etc.—but beyond that, brand development is not a decision that necessarily needs to be “coordinated” with anything outside of the company. Even nested organizations or those under the same ownership […]
So you installed Google Analytics. Now what?
Five easy(-ish) things to do to get better, useable data from Google Analytics. It is not enough to simply put Google Analytics on your website and check that box saying you are tracking how users are interacting with the site. You have to think about why your site exists: are you a restaurant and want […]
Three things a luxury brand isn’t (and one thing it always should be).
What we talk about when we talk about luxury. Luxury brand marketing is a vague concept when you stop to think about it. What does “luxury” even mean? How do you encapsulate it visually? More importantly, in this age of omnichannel branding, how do you convey the value of luxury through a digital experience? When […]
Facebook Ad Industry Benchmarks: Where You Need to Be
DISCLAIMER: It’s about to get technical up in here. Whether you’re managing paid social in-house or through an agency, industry benchmarks are likely on your radar when analyzing your media performance. The beauty of Facebook advertising is its ability to not only target specific audiences based on their interests, behaviors, demographics and website actions (slightly […]
Technological Disadvantages: 9 Experiences My Children Will Never Have
One night as my family was watching a Netfllix movie, the TV froze and my four-year-old said to his younger sister: “Cora don’t worry, it’s just buffering.” This coming from a kid who can’t tie his own shoes. Whether we like it or not, our children’s upbringing is, and will continue to be, very different […]
The Evolution of a “Millennial” From The Power of Leadership
Here’s what’s been on my mind. In April, I will have been at TJA for two years. It feels like I walked in for the first time yesterday. Throughout the interactions, conversations, multiple failures and learning opportunities, there has been a recurring peeve of mine that I didn’t realize I had until it surfaced. Millennials. […]
Writing for SEO strategy: When an algorithm is your audience
The way you write is more important than you think What are you trying to accomplish when you set out to write a blog post, a homepage or any other piece of content for your website? Attract more visitors, get more customers, provide insight on your subject matter, sure. But your writing is also engaging […]
3 Ways to Upgrade Your Social Ads With Business Manager
Facebook Business Manager was developed so agencies and social media managers could have an easier time managing multiple Facebook Pages and ad accounts. What most of you may not know is that Business Manager has a range of tools that, when used correctly, can impact the success of your paid social media strategy. Let’s take […]
Do You Need a Brand Video and At What Cost?
We’ll cut to the chase: yes, you probably need video assets for your marketing mix, website, social media and so on. Let us hit you with quick stats from Forbes to prove our point: [inlinetweet prefix=”” tweeter=”@thejamesagency” suffix=””]Video is projected to claim more than 80% of all web traffic by 2019[/inlinetweet] Embedding videos in landing […]
