5 Ways TJAers Escape the Desert Heat
With the average temperature being well above 100 degrees starting at the end of May and lasting through early September, spending a lot of time outdoors is not something that happens too often in the Valley during this three and a half month span. Here are some ways we TJAers deal with the suffocating summer […]
What Your Social Media Followers Really Want From You
One of the most difficult things when developing a social media marketing strategy is figuring out what kind of content your followers really want from you. Trying to find that balance between promotional and engaging content is a lot easier said than done. Most social media marketing is trial and error, and that’s ok. Here are […]
Choosing The Right Agency For Your PPC
Paid search advertising is a great piece of your marketing puzzle to outsource to a professional. The paid search industry moves so fast that even without other obligations it can be difficult to keep up with your campaigns on a daily basis. When your time is already at a premium as a business owner, outsourcing […]
18 Reasons Why TJA is the Best Place to Work
We may be a little biased…but what can we say, we LOVE working at TJA. 1. The Camaraderie 2. The Culture Our people are what make our culture. Our culture is what makes us different. We play off of each other’s creative talents and incorrect quote usage. We’re here because we love what we do, we […]
How to Create the Best Graphics for your Ad
One of the things that I’ve always loved about design is the problem-solving aspect. But fitting content into a space is only part of the solution. In this busy world with so much competing for our attention, it’s imperative to create advertisements that are more than just calls to action blaring from a webpage, magazine […]
The Basics of Media Buying
Ad placement, media buying, strategic planning – sounds easy, right? Well, it’s not. There is a significant amount of strategy that goes into crafting a media plan for a client. The basics of any campaign are the same. Following these simple steps can help you build a strong foundation for your media plan, and a […]
Tag Lines 101 – Be Short & Sweet…not Long & Spicy.
Writing tag lines is no simple task. Without supporting copy to hold it all together, they must stand on their own to define a brand’s positioning.. Great tag lines aren’t created overnight. They require thoughtful planning, research and just the right amount of insight. By following these tips, you’ll be better prepared to create unforgettable […]
Agency Life – The Good, The Bad, and The Bizarre
Being a “lifer” at The James Agency, I happen to know all the ins and outs, twists and turns, and wacky weirdness of life at the agency. From the good, to the bad, to the bizarre, agency life is an experience in it’s own. If you have been fortunate enough to be immersed in true […]
Let’s get one thing straight…not all brands are GREAT, but TJA can help yours be.
Before we answer this question, let’s get one thing straight: an ad agency or designer does not create or make a brand. This can be a common misconception for someone that is new to the advertising world. While agencies and designers might come up with amazing logos and hilarious, breathtaking ad campaigns, our job is […]
The Pitch – Who. How. What. When. Where.
If you want to work in public relations, you have to know how to pitch a story idea to a reporter. This checklist will help you craft a pitch that will get picked up by the media. Make a Media List Identify your target outlets and contacts – ones that cover the topic you’re […]