25 Things that happened last month that you should know about

We know your social media feeds are constantly being flooded with the latest trends, newest products and, yes–endless celebrity gossip. So we put together a list of some cool, ridiculous and/or unfortunate stories in the creative and pop culture worlds you might have missed that we think you should know about. Trust us, you’ll want […]

4 reasons a better brand attracts top talent.

A TJAer putting creative work on the critique board

How do you ensure that your company attracts the best talent? It all comes down to your business’s look, voice, values and character—your brand. Your brand is more than a logo, a few colors and a slogan that you print on shirts and caps. It’s a promise to consumers, a shared value set that all […]

Does your business need personas? (Spoiler: yes.)

Are personas worth the investment? Yeah, they are. And we’re not just saying that because we make them. Data-driven personas are the perfect antidote to assumption-based marketing. Investing in research will help you aim your dollars at the right people, and that will save you big bucks in the long run. If you’re just starting […]

Your email start up guide

A phone with an email from TJA on the screen

Back to basics: How to get started with email marketing An intro on how to use email to your advantage. We have written a lot about the importance of using email to connect with your customers in “4 ways to jumpstart your email marketing” and “Our strategy to win over your customers,” but have you […]

How to improve your website’s user experience

User experience is a major component of whether your site delivers what your visitors want. How they feel when they interact with your site impacts how knowledgeable they’ll be after seeking out information, and how willing they are to convert. In this blog, we are going to cover easy things to audit and update in […]

We failed, and that’s okay.

A man laying on the floor with the TJA 15th Anniversary logo projected on his body

Congratulations! You’ve made it through two-thirds of 2020. This year presented incredible challenges, and with them, valuable lessons. When the global economy came to a screeching halt in March, we put all our chips on our agility and adaptability. For more than a decade, we touted our prowess among hospitality and tourism businesses, but in […]

Reels 102: Instagram Reels and Your Business

A cell phone with the TJA Instagram page displayed sitting on a desk with a notebook, pen, coffee, and greenery

What’s the deal with Reels? We knew this was coming. It was only a matter of time before Facebook, Instagram’s parent company, copied—sorry, I mean “innovated”—a feature to compete with their biggest threat in the game right now, TikTok. As a Social Media Manager (SMM), when I saw the announcement of Instagram’s newest feature, a […]

Reels 101: a guide from our Social Media Manager

Welcome Reels! Yes, let’s give a warm welcome to the newest Instagram feature. For those who don’t know, this new addition was designed to compete with TikTok, a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based multinational internet technology company. It’s used to create short 3-to-60 second music, lip-sync, dance, comedy and talent […]

How to boost your PR strategy with bylined articles.

Media consumption has seen a significant increase in 2020. With more people social distancing and staying home, digital news sites are experiencing spikes in readership. In May, Nielsen reported a 215% increase over last year in time spent on mobile to access current events and global news in the U.S. This increase in readership presents […]