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Agency insights

The Blog

Virality Is an Outcome, Not a Strategy

The AI Trap: How Smart Brands Use AI Without Killing Performance

3 Reasons Brands Are Choosing Integrated Marketing Campaigns

Why GEO Improves Brand Visibility in Ai Answers

Top 6 Marketing Trends for 2026

Planning for 2026 Starts Now: Why 12-Month Strategies No Longer Cut It.

Why Strategy Beats Deliverables-Only: Inside Our Intentional Marketing Approach

How to Make Your Company’s News More Newsworthy

Organic vs. Paid Keywords: Stop Guessing, Start Converting

What ChatGPT Can’t Do: The Human Connection Behind High-Performing Influencer Campaigns

4 Ways Marketers Are Creeping on Your Target Audience… But Like, Respectfully

Marketing Hot Takes: Our Team Sounds Off On What’s Overrated

Bloom Where You’re Planted: Using Local PR to Thrive in Any Market

Pot of Gold At the End of the Funnel: How to Turn Leads Into Loyal Customers

How We Treat Our Agency Like a Client

How Integrated Reporting Improves Results for Our Clients

2025 Advertising Trends to Watch: What’s Staying & What’s Changing

Using Data-Driven Insights to Sleigh Holiday Ad Performance

Your RFPs Don’t Have to Suck.

Alternate Ways to Secure PR Coverage in a Busy Election Season

The Differences Between Marketing Education and a Marketing Agency Job

Beyond the billboard: Five paid media opportunities you’ve been overlooking (and how you can leverage them to maximize media spend)

It’s An Election Year…So Why Does That Matter For Your Marketing?

The Importance of Client Immersion for your Agency Partnership and Strategy

The Ongoing Rise of Video Content in 2024

Heartfelt Impressions: Winning Your Influencer’s Heart

Trends With Impact: 15 Dynamic Marketing Insights Already Reshaping 2024

Social Media Marketing for Businesses: Three Ways to Strategically Leverage LinkedIn in 2024.

Navigating the Digital Landscape: Why Your Business Needs a Responsive Web Design

Future-Proof Your Agency Investment: The Why Behind a Thorough Discovery

Strategic Partnerships for PR Success: Elevate Your Brand With These Collaboration Tips

Common Mistakes to Avoid When Planning a Go-to-Market Strategy

4 Marketing Trends Set to Dominate This Summer

The benefits of cross-platform video marketing for your business

5 Connection Building Tips in Public Relations to Develop Stronger Media Relationships

4 Critical Metrics to Develop a Data-Driven Marketing Strategy

Signs Your Business is Ready for a New Agency

5 Effective Strategies to Create the Best Website for Small Business Owners

The James Agency Serves Up Something Special: Tasteful Food Advertising Tips

Your Top 5 Most Googled Questions About PR, Answered

Client Love Languages

3 of TJA’s favorite production moments.

5 quick reads to warm your heart.

Crush your creative roadblock.

Culture: Beyond the Snacks

Fate? Destiny? Or just PPC and paid social?

Your emails are too fu*king long.

AMs and PMs. Two roles we couldn’t live without.

Build Your Own Consumer Journey.

The (not so) subtle art of account management.

Election season is paid media season.

Inside TJA’s head

Paid search accounts: the delicate houseplants of marketing.

Artistry or analytics? The great marketing debate.

Facebook Audiences: More than the customer next door.

TJA is like a football team.

A Peek Behind the (TJA) Curtain

New Year, new trends, same email marketing tactics

Grandma got run over by a reindeer. Now what?!

Agency life: Expectations vs. reality

Four ways to improve your critical listening skills

Bad UX is like a bad partner…

7 signs it’s time for a website redesign

Your brand is now a person. Who are they?

Your team’s ongoing education matters. Here’s why.

3 insights from my summer as an intern at TJA

CTV, OTT, VOD…WTF?

3 Ways to prepare for your inevitable PR crisis

7 tips to become a time management master

5 UX best practices to make your users happy

3 Hacks for getting reporters to open (and read!) your pitches

What is white glove service and why is it important to your business?

10 Questions to ask yourself before you hire an agency

The 4 grammar mistakes you need to stop making

How to get the most out of one PR pitch

Hire faster with a better process

7 Steps to a successful project post-mortem analysis

25 Things that happened last month that you should know about

4 reasons a better brand attracts top talent.

The value of video: 5 things to consider

Does your business need personas? (Spoiler: yes.)

Your email start up guide

How to improve your website’s user experience

We failed, and that’s okay.

How to boost your PR strategy with bylined articles.

Google analytics audit

Behind the curtain of conversions: 5 things you should be looking at.

4 ways to jumpstart your email marketing

Your brand’s digital presence is more important now than ever before

How to treat your own organization like a client.

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