Center of attention.
Hotel Valley Ho and Mountain Shadows offer their best deals of the year during their 3-Day Sale. In an effort to stand apart from the other hotels in the area, TJA supported their mixed-media approach through a dual campaign that targeted staycationers from across the Valley as well as out-of-state travelers in order to drive bookings. When promoting the properties side by side, we created an aesthetic theme that respected both hotels’ visual identities. The efforts reached the targeted audiences through the use of out-of-home e-billboards, radio, digital display, paid search, paid social media, email marketing and print ads in popular publications.
57% cumulative YOY increases in room bookings between the two properties
Up to 25% click-through rate with email marketing campaign
25k+ post engagements through paid social media campaign