Colleen’s Dream is a non-profit that raises awareness and funds for effective treatment and early detection tests for ovarian cancer. The organization annually hosts a VIP reception, golf tournament and gala that act as their largest fundraisers. In 2018, we worked with their team to infuse a fresh direction after using the same visuals for four years – eventually coming to “Dream In Color.” We created an identity for the motif before infusing a cohesive look into each event. From the invitations to the gala’s final moments, attendees were surrounded by vibrant visuals that complemented the organization and its cause. It all resulted in a record-breaking amount of funds to back clinical trials for a promising ovarian cancer treatment.
2019 PRSA Award of Merit
90 unique pieces of collateral among three consecutive events
660 gala attendees
$250,000 raised for ovarian cancer research during auctions