Grand Opening Event.
In 2014, Marriott International debuted its new lifestyle brand—Moxy Hotels—in Milan. After deciding to open their first US property in Tempe, Twenty Four Seven Hotels selected TJA as the local public relations agency of record. To introduce the new brand to the Phoenix market, we conceptualized, planned and managed two launch events: an exclusive media preview and an invite-only Italian-inspired grand opening in partnership with Phoenix Fashion Week. The results were stunning in every sense, garnering attention from media members and the public alike. TJA also handled ongoing PR and social media efforts for the hotel.
2017 Stevie American Business Awards- Public Relations
2017 Spectrum Awards
16,146,914 earned media impressions in less than 5 months
200+ qualified guests at Grand Opening event
1,200 Instagram fans gained from scratch