Pacific
Retail

Shop, connect
experience.

Pacific Retail operates large retail centers and malls throughout the country. They needed a modular campaign that positioned their centers as cultural destinations instead of simple shopping stops. We responded with a versatile concept around the phrase “In real life,” celebrating experiences online competitors can’t offer. We then developed a series of layouts that incorporated many looks and styles, yet maintained a unified presence across all properties. The result was an in-depth, step-by-step guide for Pacific Retail’s network of designers. To ensure they were prepared for everything, we organized and managed a three-day photoshoot to build an expansive library of proprietary assets.

PR Image Layout

Results.

01.
More than 120 versatile assets

02.
15 modular templates for internal team

03.
11 retail centers with consistent campaigns

Services
utilized.

Brand
Strategy

Campaign
Strategy

Campaign
Development

Photography

Website
Development

Copywriting

We call it chemistry.

If you feel like there’s a spark
between us, reach out.

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