SanTan Brewing Company creates craft beer specifically for the hotter, drier desert climate to quench one’s thirst under the scorching Southwestern sun.
SanTan came to TJA for a new look that reflects their fresh and delicious beer. After careful market research, we designed a new logo and colorful new cans and packaging that speak to the personalities of the brewery’s authentic, Southwestern-style ales. The James Agency then launched a print and social media campaign announcing the redesign to create a renewed excitement around the brand.
2016 Addy Award-Gold: Sales Promotion | Packaging Campaign
2016 Spectrum Awards-Silver: Brand Identity