Arte et labore.
Taco Guild, a gastropub located in an historic church in Midtown Phoenix, serves up tacos and tequilas using fresh, farm-to-table ingredients.
As a completely new company, Taco Guild needed an identity and a way to get the word out about the restaurant. TJA created a distinctive brand through a logo, menu, collateral and website, then set to work generating buzz for Taco Guild’s grand opening. Through guerilla marketing with a fictitious mascot, strategically placed billboards and a strong social media presence, Taco Guild had a huge opening night celebration, captured many organic leads and created a quality brand the upscale foodie crowd continues to connect with to this day.
2015 Spectrum Award: Promotional | Products / P.O.P. / P.O.S.